The FCC’s Enforcement Bureau (Bureau) has taken targeted, coordinated action against gateway voice service provider Identidad Advertising Development (Identidad) for apparently transmitting scam calls impersonating legitimate banks and credit card issuers. The calls directed recipients to make payments under the guise of fake “transaction alert” notifications.
The Bureau issued a cease-and-desist letter ordering Identidad to immediately stop carrying the apparently illegal robocall campaign, warning the provider that failure to comply with the requirements contained in the letter may result in mandatory blocking by downstream providers of all traffic from Identidad. Additionally, the Bureau issued a Public Notice, notifying all U.S.-based voice service providers that they may be permitted to cease accepting traffic from Identidad.
